Invest in the
power of
experience
Solve digital transformation headaches—get the promised competitive differentiation, customer retention, and revenue growth by making one smart choice: Lead With Experience!
Digital Transformation Insight Reinvented for the AI Era
Ops tools fix what keeps breaking. Experience tools report how it feels. But root causes stay hidden. Revenue quietly bleeds away as digital friction compounds. Transformations don't fail because leaders lack ambition or employees resist change. They fail because leaders lack visibility into the root causes of what's actually holding employees back.
“Most leaders of failing transformations know they’ve got a problem. Many sense the problem is around digital friction. Fewer know that solving digital friction is systemic, not technical. That's why I focus on how to find and fix the organizational root causes of experience failures, not just its symptoms. Today’s AI and digital twin technology makes it easier than ever—ask me how!”
— Hank Marquis
Got questions? Let's talk! Contact me or connect and chat with me on LinkedIn
Dr. Hank Marquis, FBCS, CITP
PhD Organizational Leadership
My approach gives you the insights you need to get and keep your transformation on track
Missing the digital promise of better customer experience, new products, services, and market expansion? In the AI era, performance doesn't improve by collecting more feedback. It improves by explaining why work breaks down. Most organizations are still stuck running quarterly IT surveys that reach 2% of users and consume 80% of analyst time—delivering insights months after the damage is done.
The gap is widening. AI-native leaders use experience as evidence to explain execution failure, while traditional IT satisfaction surveys become liabilities. Move from cost savings to protecting revenue. Experience insight changes everything—from reactive management to intentional, evidence-based transformation powered by Hailee.
Lead with Experience to Improve Your Digital Transformation
Employees don't resist effective solutions they work around ineffective digital workplaces. Digital transformation fails because of the friction people experience at work—and that friction is your leadership opportunity. For business and technology leaders—CDOs, CFOs, CIOs, CTOs, CHROs, and COOs—digital friction drains $136K per employee each year and derails 87% of digital transformation initiatives. Hailee and Completely Satisfied work together improve how work actually happens, revealing friction that erodes retention and growth and turning it into decision-grade clarity and defensible action.
Learn from Employees. Use employee experience as evidence to guide digital decisions. Hailee turns frontline signals into action you can trust, showing what to fix, why, and how.
88%of leaders blame digital transformation failure on not learning from employees 3 Stages of a Successful Digital Transformation, Harvard Business Review
Unshackle Workplace Productivity. Eliminating digital friction solves business problems, boosts productivity, and improves everyone's experience—including yours.
96%
of employees are held back by their digital workplaces
Employees are Overloaded, Forbes
Recover Lost Profits. Digital friction wastes time, money, and productivity. Hailee shows what's broken, what it's costing you, and how to fix it fast—so you cut waste and recover profits.
$136,923+
est. revenue per employee, per year to offset digital friction losses
Industry analyst average ($8,900 @ 6.5% NOP)
Experience-First Leadership means using employee experience as evidence—not opinion—to guide digital decisions
- You don't have to be an expert to Lead With Experience. Curiosity about digital friction empowers anyone to enhance workplace solutions, improving engagement and profits.
- Being curious about digital friction improves collaboration. Leading With Experience uncovers problems faster, strengthens communication, and drives impactful solutions.
- Curiosity about digital friction transforms organizations. Leading With Experience unlocks diverse perspectives, driving satisfaction and success from the C-suite to customer-facing teams.
Leading With Experience is already here. Hailee demonstrates how workgroup digital twins reveal what's broken, what it costs, and where to intervene—turning experience into clear, actionable guidance based on the methods introduced in Completely Satisfied.