Digital friction slows work, wastes effort, and erodes execution.
Hailee™, the AI advisor, shows leaders where digital work actually breaks down.
Create human digital twins to diagnose workgroups in minutes.
DEXscan™ creates a workgroup digital twin—a model of how work feels, how work gets done, and what matters most—in under 48 hours. Hailee then analyzes the data to identify the experience gaps slowing real work, quantify their impact on productivity, and reveal the underlying organizational causes of digital transformation failure.
The diagnostic session transcript shows an actual Hailee conversation. Hailee identified the constraint slowing CRM sales activity, traced the breakdown across expectations, systems, and execution, and produced a quantified $8.2M business case in under 5 minutes.
Review the session to see how the root cause was uncovered and how leaders can act to restore lost productivity.
Root cause is where the $8.2M came from.
DEX and ops tools can alert, escalate, and automate fixes. But they don't model how execution actually breaks down across roles, systems, and expectations. That's why the same problems return—and why the biggest value opportunities stay hidden. Hailee exposes the true organizational root causes of digital work breakdowns, turning friction into measurable financial value.
“If friction exists in today's work, it will be built into tomorrow's plans. Digital transformation works when technology supports how people actually do their jobs. Reducing digital friction is not only about fixing recurring problems. It also matters when teams design new solutions. Hailee makes this friction visible so leaders can fix what slows work now and avoid designing it back in. AI and digital twin technology make this practical at scale.”
— Hank Marquis
“Stunning insights into the subject and all conveyed with a conversational style that has just carried me along.”
— Bhupinder D'Mahi, Investor, Entrepreneur, Independent Researcher
The Digital Experience Doctor™
Hank Marquis, PhD, FBCS, CITP
Digital Experience Psychometrician