How to Lead with Experience
My Approach Uses Digital Workplace Experience as Evidence to Guide Digital Decisions
Workgroup Digital Twins bring the approach to life and demonstrate the five steps in action, showing how digital friction turns into action. With clear next steps, you can see how satisfaction, performance, and business value improve.
The output of the process is an AI-built Workgroup Digital Twin—a structured model of how a specific workgroup experiences digital work. The twins come alive—actively guiding leaders through where friction lives, what employees need, and how to close the gap. You can see this in action by visiting HAILEE.ai to explore a sample Hailee conversation.
This approach turns experience into action, enables faster decisions, smarter investments, and more agile transformation. Get actionable visibility and evidence into the root causes of what's holding employees back.
See the 5 steps detail below.
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Each of the five steps builds the workgroup digital twin by capturing what the workgroup expects, how they feel, what they actually receive, and how that impacts business outcomes.
What Hailee Does For You in 5 Days or Less
| 01 | Execution analysis explains why digital work breaks down. Hailee shows where expectations and reality drift apart across systems, roles, and workflows, making execution failure visible even when IT systems appear to be technically "up." |
| 02 | Value realization shows what execution failure is costing you. By translating recurring digital friction into lost time, productivity drag, and financial impact, Hailee makes the cost of execution failure visible—well before it shows up as missed targets or revenue surprises. |
| 03 | Critical priorities show where leaders must intervene. Hailee isolates the specific strategy, design, transition, and operational breakdowns that drive repeated execution failure so leadership knows exactly where change will have the greatest impact. |
| 04 | Decision discipline aligns leaders on what to act on now. Hailee creates shared, evidence-based clarity so leaders stop debating symptoms and instead align on the corrective decisions required to fix how work is designed and delivered. |
| 05 | Sustained value ensures improvements hold over time. By tracking work experience continuously, Hailee verifies that organizational fixes stick, detects drift early, and prevents old workarounds and execution failures from quietly returning. |
Dr. Hank Marquis, FBCS, CITP
PhD Organizational Leadership
"Digital transformation success needs a workforce with smooth, frictionless tech. Reducing digital friction helps meet business goals and improve IT satisfaction. My approach helps find and fix friction points, increasing engagement, productivity, and profits. Today’s AI and digital twin technology makes it easier than ever—ask me how!"
— Hank Marquis
Got questions? Let's talk! Contact me or connect and chat with me on LinkedIn