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How to Nail Digital Transformation for Competitive Differentiation, Customer Retention, and Revenue Growth

"When digital workplaces simply work, employees are satisfied, productivity rises, customers feel it, and revenue follows."—Hank Marquis

Hank Marquis
Closing the gap between expectation and experience changes everything. Let's talk soon about yours.

The Digital Experience Doctor™
Dr. Hank Marquis, FBCS, CITP
PhD, ICT Organizational Leadership
Digital Experience Psychometrician

Mission: Make digital investments perform.
Vision: Digital investments drive productivity, profit, and employee satisfaction.

Driving IT Experience That Delivers Results
I'm a scholar-practitioner. For over 25 years, I've studied and worked to reduce digital friction and turn technology into business results. My mission is always the same—to make technology work better for people and business:

  • Led F-50 retailer transformation (250K assoc.); +135% velocity, 2x volume
  • Designed digital experience for world’s largest intranet (700K emp.)
  • CTO, VC-backed AIOps startup; clients incl. AT&T, EDS, Harley-Davidson, Audi
  • Directed exec. advisory teams at multi-$B research firm
  • Founded expert-system dev. tools; acquired
  • Led IBM SoftLayer partner onboarding across 14 countries
  • Received multiple U.S. Military commendations (Cryptographic Electronics)
  • Contributor to ITIL & NIST
  • Author/co-author; published research & books
  • Founded FYC; AI-gen. cloud research & analysis; Google Ventures 1st cust.
  • Founded Virtual Prospect; Human Digital Twin platform for SaaS mktg. & sales
  • Founded BSM-NOW; digital experience diagnostic tool; sold to leading consulting firm
  • Created Human Digital Twins & Experiogram model
  • PhD research produced B/VAR; quantifies Business Value at Risk from digital friction

Then I wrote Completely Satisfied to help leaders improve digital workplace satisfaction for employee experience, productivity & profits. I built Hailee, the agentic AI version of Completely Satisfied, so you wouldn't just read my book — you could experience it working. Hailee brings the book to life by using Human Digital Twins and turning employee experience into clear executive decisions by showing where friction lives, what it costs, and how to fix it.

Want to understand how all of this fits together? See my Approach page.

Got questions? Let's talk!

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